Vans and Minx Get Hip at London’s Fashion Night Out
We are bringing the fashion season nail trends to you from around the globe as we spot them. Minx Nails has made their way to London as a staple for the fashion season there too.
London Fashion’s Night Out
Vans, the original action sports brand since 1966, celebrated Vogue’s Fashion Night on Carnaby Street in London with a Vibe Lounge, the new Fall 2012 collection and Minx nails. Fashion fans had their nails Minxed in style with a DJ pumping the beat and desserts lavishly displayed on the second floor of the Vans boutique.
Erin James, the senior manager of retail marketing at Vans EMEA, explained “We wanted to create an event that was fashion and music driven, but was also a bit girly.” Vans collaborated with Minx co-founder Janice Jordan in New York to create designs which specifically tie back to the Fall 2012 Classics footwear collection.
“Nail wraps have been a hot and heavy trend for a few years now, and Minx has the best designs and reputation so it was an easy decision to collaborate with them for this event,” said Erin.
We’ve added soft stripes to our list of hot trends from this seasons runways and can’t wait to see what is next. Be sure to check out Fashion’s Night Out in NYC with Suno and Saks Fifth Avenue and with Vans and Minx on the runway with Calla and Daniella Kallmeyer. Plus stay tuned for more Minx to come.