Steve J. and Yoni P. Choose Minx for the Catwalk

By Inspirationail

Minx LogoWe say it every time, but Minx Nails never seems to stop moving around the globe. Lucky for us they leave a trail of fab nails in their wake (and they take lots of pictures).

Steve J. and Yoni P. Fall/ Winter 2012 Collection

The title of the Fall/ Winter 2012 collection for Steve J. and Yoni P. was And the moon came nearer… which makes us imagine the beauty of the universe. Their collection doesn’t disappoint – neither does the Minx.

Minx & Steve J. and Yoni P.

Image © Jin Young Kim

Nailing the Look

Designers Steve J. and Yoni P. wanted to find the perfect nail color to complement their unique and waggish show, so a week prior they requested a meeting with PR manager and CEO Erica Kim from Minx Nails Korea. Steve and Yoni spoke about creating a Minx chrome color, but with a finish that suggested young kids had played with Minx and applied it on a short nail. A similar look was previously tried at Vivienne Westwood’s Spring/Summer 2012 show in London.

Minx & Steve J. and Yoni P.

Image © Jin Young Kim

Minx & Steve J. and Yoni P.

Image © Jin Young Kim

Both designers wanted the collection’s theme of “practical futurism” to be demonstrated by the gorgeous chrome finish of Minx, but with an unexpected twist.

Minx & Steve J. and Yoni P.

Image © Jin Young Kim

Fresh Faces

Steve J. and Yoni P.’s show is known for using top Korean models including Hye Park, the first Korean to take the No.1 ranking at model.com. Both Hye Park and fellow model Hye Jin Han happily showed the cameras their Minx nail fashion both before and after the runway show.

Minx & Steve J. and Yoni P.

Image © Jin Young Kim

Minx & Steve J. and Yoni P.

Image © Jin Young Kim

The Nail Team

Korean celebrity nail stylists Jinny Kim and Eun Young Song led the team of Jane Kim and Erica Kim as they applied Minx to 14 models backstage. We love the look!

Minx & Steve J. and Yoni P.

Image © Jin Young Kim

More Minx

You can find them almost anywhere these days! Be sure to check out how Steve J. & Yoni P Spring/Summer 2012 as well as Minx in Russia, Minx in Paris and Minx in London.

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