Minx Debut In Korea: Quirky pushBUTTON Is The Perfect Match for Spring/ Summer Collection 2012

By Inspirationail

Minx LogoIt seems that Minx Nails works around the clock to bring nail fashion to the world. This time they made an appearance at pushBUTTON’s Spring/ Summer 2012 Collection during Seoul Fashion Week.

Minx Nails pushBUTTON’s Spring/ Summer 2012 at Seoul Fashion Week

Images © Jinyoung Kim

The concept of this show was “true happiness for women,” and it demonstrated a feminine look for those who find self-satisfaction and happiness through fashion.

Minx Nails pushBUTTON’s Spring/ Summer 2012 at Seoul Fashion Week

Images © Jinyoung Kim

A few days before the show, Minx Korea nail stylists Erica Kim and Jane Kim met pushBUTTON’s designer, Seung-Gun Park at a makeup demonstration meeting. The designer wanted to use many colourful Minx designs for his show so Jane applied various Minx on models to show the variety.

Minx Nails pushBUTTON’s Spring/ Summer 2012 at Seoul Fashion Week

Images © Jinyoung Kim

Seung-Gun made his final decision to use Oil Slick, Yellow Chrome, Orange Chrome, Aqua Chrome, Blue Lightning and MinxLusion… all of which incorporated the same colors as what he had chosen for his show.

Minx Nails pushBUTTON’s Spring/ Summer 2012 at Seoul Fashion Week

Images © Jinyoung Kim

Seung-Gun wanted to ensure the Minx complemented each ensembles, and so he created a model list indicated which model should wear a specific Minx template.

Minx Nails pushBUTTON’s Spring/ Summer 2012 at Seoul Fashion Week

Images © Jinyoung Kim

Leading celebrity nail stylist Jinny Kim was joined by Erica Kim, Jane Kim, Helena Kim and Jennifer Lee to apply Minx on seventeen models for the show.

The model’s hands shimmered and glistered on the runway.

Minx Nails pushBUTTON’s Spring/ Summer 2012 at Seoul Fashion Week

Images © Jinyoung Kim

“The meeting with Minx Korea was amazing. I wanted to use Minx nails on my show from the first time I heard about Minx from one of my friends, and it was a fortunate coincidence that Erica Kim called me shortly afterward to introduce herself and Minx Korea,” added Seung-gun Park.

Minx Nails pushBUTTON’s Spring/ Summer 2012 at Seoul Fashion Week

Images © Jinyoung Kim

“pushBUTTON was the first fashion show in which Minx nails were used in Korea and I was extremely proud to be a part of the experience,” said Jane from Minx nails Korea. “I love the variety of colours that were used, and this showed people that Minx offers a wide and beautiful range of nail fashion in addition to the popular chromes and metallics.”

Minx Nails pushBUTTON’s Spring/ Summer 2012 at Seoul Fashion Week

Images © Jinyoung Kim

pushBUTTON is a well-loved brand by stylist Korean celebrities. Its unique and humorous collection receives a great deal of attention every season, and the designs are available at www.4evamall.com.

Minx Nails pushBUTTON’s Spring/ Summer 2012 at Seoul Fashion Week

Images © Jinyoung Kim

Minx Around the World

It seems that nail fashion inspires crowds all over the planet and Minx is set to prove it. Be sure to check them out at Russian Fashion Week, South Africa Fashion Week & Paris Fashion Week.

Sponsors

Nail Porn

Inspirationail
Scratch Magazine
Salon Guinea Pig
Advertise here

Looking for something?

Facebook

Twitter

@Inspirationail

Sponsors

     
Inspirationail 207 Regent Street. London, United Kingdom. W1B 3HH.
This site uses cookies & analytics tools. All Transactions are securely processed by Google Checkout, ApplePay, Spreadshirt or PayPal. All other logos and trademarks are the property of the respective trademark owners. ® and ™ denote registered trademarks in their respective countries.
© 2019 Inspirationail. A Vuild product.