Minx @ Fashion Week Stockholm
Once again, Minx is hitting the runways in some of the most fashionable places in the world. This time it’s Fashion Week Stockholm, where Minx was used by two top Swedish designers for their Spring/Summer 2012 runway presentations.
Swedish designer Elin Nyström presented the STYLEIN Spring/Summer 2012 collection during Fashion Week in Stockholm, Sweden and collaborated with noted nail stylist Frida Selkirk to create custom Minx nail fashion.
The Nail Artist
Frida Selkirk is a native of Stockholm and has been offering Minx in her salon, Naglar på FRIDAS since 2009. After hearing that top design houses like Alexander McQueen and Vivienne Westwood were using Minx in their runway collections, Frida decided to introduce the solid nail coating to Swedish designers.
“I approached Elin and explained how Minx could be customized to match any pattern or fabric, becoming a fashion accessory to complement the entire ensemble,” explained Frida.
Intrigued, the designer selected a unique feather graphic. Frida got to work consulting with Minx co-founders Janice Jordan and Dawn Lynch-Goodwin in California to create the custom design in time for the show.
“They loved the metallic feeling of the Sunflower Chrome Minx, and felt it was exactly the right color to complement the fabrics in their collection,” said Frida, whose team Minxed the hands of thirteen models for the show. “In fact, the models loved their Minx so much that many did not want to take it off after the show!”
Frida and her team applied Sunflower Chrome Minx to both the fingers and toes of fourteen models for the show. “Because Minx is a solid nail coating and not a polish, there was no drying time, no fumes, and no mess backstage. Minx made it very easy to become beautiful!” concluded Frida.