Paris Fashion Week: Marian Newman & Minx Nails at Alexander McQueen

By Inspirationail

Minx LogoAlexander McQueen presented their chic Autumn/Winter 2011 collection on March 8, 2011. Lucky for us UK nail stylist Marian Newman collaborated with Minx co-founders Janice Jordan and Dawn Lynch-Goodwin to create the nail fashion for the show.

Alexander McQueen's Minxed Models

Image © Becky Maynes

Unique Custom Design

This is the third season the Minxes have worked with the McQueen team and this time they did things differently. Instead of fabric swatches, Marian was asked to use her imagination to create custom Minx which expressed the icy themes of the show.

Alexander McQueen's Minxed Models

Image © Becky Maynes

“Initially I researched some visuals online that captured the essence of the theme, and sent those references to Janice Jordan,” explained Marian. “We then discussed the various ideas, and Janice created options using the key images we agreed upon.”

Alexander McQueen's Minxed Models

Image © Becky Maynes

The Look

McQueen stylist Camilla Nickerson made the final selection from the portfolio of nail fashion that Marian presented, and chose the Minx look that Janice called “Crystal Cave”. The look is achieved by layering Minx. The first layer, a translucent image (the view from a snowy cave) layered over a flat silver base. “The overall effect is that of a snow queen peering out of her icy cave, and if you look closely you can see the ice crystals embedded in the silver,” explains Janice.

Alexander McQueen's Minxed Models

Image © Becky Maynes

“Minx creates an amazing effect that nothing else can achieve, plus it’s perfect for the catwalk,” said Marian. “There’s no wet polish to ruin clothes, and it’s so quick to apply when you know what you are doing… there’s nothing quite like it.”

Alexander McQueen's Minxed Models

Image © Becky Maynes

Marian Newman and her team were joined backstage by Janice and Dawn who personally assisted in applying Minx to around 35 runway models used for the show.

More Minx In Fashion

Minx is making quite a name for themselves on the runway. Their highly customisable nail fashion combined with such simple application makes them a natural. We’ll share more nail fashion with you as it happens, but for now be sure to check out some more Alexander McQueen, Vivienne Westwood & Gareth Pugh/ Minx combo fashion at Paris Fashion Week, Thierry Mugler Epic Show With Lady Gaga; Henrietta Ludgate & Charlie Le Mindu at the recent London Fashion Week & more from New York fashion Week .

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