Minx @ The Indian International Film Awards

By Inspirationail

Minx LogoThis year the Indian International Film Awards (IIFA) were held in Toronto from June 23rd to 25th. This was a Bollywood event packed with rich fabrics, glittering jewels, bright colors & of course some amazing Minx nail coverings.

Sheyma Azan in Minx

The Indian International Film Awards

Image © Sherlon Charles

The Idea

Minx stylist Kathy Simmons was excited to introduce Minx glamour to this fashionable event. & worked closely with the organizers at IIFA, including Noreen Khan to make it happen.

Michelle Conte & Preeti Swami

The Indian International Film Awards

Image © Sherlon Charles

“Minx is my salon’s most luxurious service and the shimmering metallics and ornate designs have already made it a favorite in Hollywood,” explained Kathy. “I knew this awards show would be a wonderful opportunity to introduce this new nail fashion to Indian celebrities and fashionistas that would appreciate the high impact glamour that Minx delivers.”

The Magic

Kathy enlisted the help of fellow Minxers Michelle Conte, Serena Rogers and Stephane Tretault and together they provided complementary Minx for over a hundred pairs of hands.

Kathy Simmons & Poonam Joseph

The Indian International Film Awards

Image © Sherlon Charles

The Celebs

Some of the celebs who took advantage of the Minxing include singer Maya Sami, fashion writer Sheyma Azan, Preeti Swami of India TV and Poonam Joseph, wife of the founding IIFA director.

Maya Sami in Minx

The Indian International Film Awards

Image © Sherlon Charles

“Everyone loved the incredible metallic effect of Golden Lightning and Ruby Red Lightning, and were amazed at how their nails shimmered and glittered under the stage lights,” Kathy enthused. “In fact, we have already been asked to provide Minx again next year!”

More Minx

This amazing nail trend seems to pop up in a lot of fashionable places. Be sure to check them out as they lend pizazz to Alice + Olivia’s Spring Collection, Singer Netta Dahlberg’s sexy image and the Material Girl’s latest clothing line.


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