Fred Butler Gets Raw With Sushi Minx for AW12
We’ve seen a huge variety of different Minx nail designs and concepts strut their way down the catwalk, but this one is by far the yummiest! This time they take creative, custom nail art even more unique.
“There is nothing I enjoy more than pushing boundaries and creating completely new, unique nail fashion.” Explained Marian. “Last season I created nails that resembled tiny sea creatures, so when Kim Howells, the stylist, approached me again this season I was so excited to hear the theme!”
Sexy Retro Glam
The concept behind this collection was James Bond Babes from the 70’s looking hot on the slopes for snow action and relaxing afterward to eat a playful meal of sushi.
“The sushi theme completely hooked me,” said Marian, “and I began devising nails that would incorporate 3D effects with the realistic graphics Minx can deliver.”
Creating the Fun
Marian contacted Minx co-founder Janice Jordan and provided her with samples of graphics to be incorporated into the templates. Once the final product was delivered, Marian began preparing the nails on 14 tips. “I wanted to create the look and feel of real sushi, so I placed shapes made from clay under the sushi graphics to add dimension, and also added embellishments such as red caviar and Minx cut-outs on top.” Marian revealed.
“When Fred saw the nails, she said ‘Oh my God, you have got to be kidding! These are out of control!” Revealed Marian. “I laughed and told her that I created a variety of sushi and sashimi to be enjoyed après ski. This was yet another perfect example of Minx being used in a new and innovative way.”
Making the Grade
Once the tips were complete, Marian entrusted what she jokingly called her “bento box” to Hollie Wakeham, a nail stylist from Colchester, Essex who was the winner of a Minx contest that transported her to the middle of London Fashion Week. Hollie carefully transported the finished tips the day of the presentation to apply them to the models who were not wearing mitten accessories.
“Everyone at the presentation was staring at the nails with their mouths open.” Laughed Hollie. “The sushi Minx was a perfect accent and showed how nail fashion is key to completing an overall look!”
More to Come
We can’t wait to see what Minx gets up to next and we are betting they’ll find more fun and fabulous ways to be fashionable. Thanks to everyone who entered our Marvelous Minx giveaway and stay tuned to find out who won!