Sharmadean Reid Founder of WAH Nails – a day with the entrepreneur

By Inspirationail

WAH Nails Sharmadean Reid
Broadly’s latest episode of A Day With The Entrepreneur, sees Michelle De Swarte chat with Sharmadean Reid. The 2 discuss role models, London & WAH Nails (and each throw in a few subtle laughs that could easily pass you by).

This Cult Nail Artist Has the World at Her Fingertips


Sharmadean Reid opened WAH in the beginning of a recession in 2009, and after running out of money she borrowed from friends to complete the Dalston nail salon. Fast forward 6 years and she has bagged a TopShop and Boots contract, massively increased her staff, the WAH brand is known by the whole industry & her products are being sold internationally.

WAH is the acronym for ‘We Ain’t Hoes’

She openly admits that there’s “nothing’s important about having nice nails” and that the core of the business is about the community and the people within it. She almost giggles in disbelief when she says that around the world people “are buying products that stand for “We Ain’t Hoes”.

Sharmadean’s tips to starting your own business

1. Always have a vision
2. Build a community
3. Ensure your vibe is evident throughout the whole company
4. Ask friends and family for money first
5. Hire people who are on your vibe

WAH’s vibe is uptown, downtown, expensive, street, slick, garage, grime, jungle, hip hop.

A photo posted by WAH Nails London (@wahnails) on

Keep Up

Broadly is on Facebook, Twitter Tumblr, Instagram & Pinterest.

Visit WAH Nails for tutorials, work and follow them on Facebook, Twitter, Instagram, YouTube and for those that don’t want the nail equivalent of being vejazzled there’s also The WAH Nails Book of Nail Art by Sharmadean Reid.


Nail Porn

Scratch Magazine
Salon Guinea Pig
Advertise here

Looking for something?





Inspirationail 207 Regent Street. London, United Kingdom. W1B 3HH.
This site uses cookies & analytics tools. All Transactions are securely processed by Google Checkout, ApplePay, Spreadshirt or PayPal. All other logos and trademarks are the property of the respective trademark owners. ® and ™ denote registered trademarks in their respective countries.
© 2019 Inspirationail. A Vuild product.