Sharmadean Reid Founder of WAH Nails – a day with the entrepreneur
Broadly’s latest episode of A Day With The Entrepreneur, sees Michelle De Swarte chat with Sharmadean Reid. The 2 discuss role models, London & WAH Nails (and each throw in a few subtle laughs that could easily pass you by).
Sharmadean Reid opened WAH in the beginning of a recession in 2009, and after running out of money she borrowed from friends to complete the Dalston nail salon. Fast forward 6 years and she has bagged a TopShop and Boots contract, massively increased her staff, the WAH brand is known by the whole industry & her products are being sold internationally.
WAH is the acronym for ‘We Ain’t Hoes’
She openly admits that there’s “nothing’s important about having nice nails” and that the core of the business is about the community and the people within it. She almost giggles in disbelief when she says that around the world people “are buying products that stand for “We Ain’t Hoes”.
Sharmadean’s tips to starting your own business
1. Always have a vision
2. Build a community
3. Ensure your vibe is evident throughout the whole company
4. Ask friends and family for money first
5. Hire people who are on your vibe
WAH’s vibe is uptown, downtown, expensive, street, slick, garage, grime, jungle, hip hop.
Visit WAH Nails for tutorials, work and follow them on Facebook, Twitter, Instagram, YouTube and for those that don’t want the nail equivalent of being vejazzled there’s also The WAH Nails Book of Nail Art by Sharmadean Reid.