Backstage With Minx At David Koma Autumn/ Winter 2012 Show

By Inspirationail

Minx LogoWhile we love the polished glamour of the runway, many of us tend to thrive on the energy of backstage. Who doesn’t want a sneak peek behind the scenes? Thanks to Minx nails we’ve been able to share a few peeks and today’s is behind the scenes at David Koma.

A Good Combo

The David Koma Autumn/ Winter 2012 collection was shown during London Fashion Week and the designer choose Minx as the nail covering again for the show & Marian Newman was asked to head up the nail stylist team.

Minx at David Koma

Image © Becky Maynes

Rising to the Challenge

Marian knew it was going to be a challenge not only to create her vision, but to apply a different one to compliment 26 fashions. So she immediately contacted Janice Jordan, the co-founder of Minx, and explained the situation to her.

Minx at David Koma

Image © Becky Maynes

The Creative Process

“After discussing the feel of the collection with Kim, my suggestion was to take the shape of the metal detail and that of the jacquard print and create a ‘frame’ for the nails to correspond to the ‘frames’ in the actual collection, with an emphasis on silver and black,” explained Marian. “However, just as the frames in the collection are filled with a sheer fabric, the nails would also have the option of being filled with a variety of sheer color including silver or just bare nail. And, of course, we had to incorporate the greyhound theme by including the print on a few of the nails for each model.” She confirmed.

Minx at David Koma

Image © Becky Maynes

“We ended up creating two layers of Minx.” Revealed Janice. “This way, Marian could walk into the show with a wide variety of frames and translucent filler colors that she could mix and match as the models’ ensembles were being finalized, achieving the uniquely custom effect that David Koma is known for.”

Minx at David Koma

Image © Becky Maynes

The Minx Team

Marian brought her colleague Adam Slee to assist with the Minx application, along with five nail stylists who won their spot on Marian’s team through a Minx-sponsored contest. Laura Streeter, Laura White, Sarah Marr, Hollie Wakeham, and Samantha Yates all enjoyed their first fashion week experience tremendously as they carefully applied and layered Minx nail coatings on the models.

Minx at David Koma

Image © Becky Maynes

More to Come

Be sure to check out a closer look at the models’ nails from the show and stay tuned for more fab nail fashion news. Don’t forget to enter our Minx giveaway – today’s the last day & subscribe to the Inspirationail newsletter!

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