Minx Does It Up With Vivienne Westwood For Spring/Summer 2012
Paris Fashion Week was certainly a busy one for Minx Nails this year. Not only are they covering many of the nails on the runway, we are proud to say that nails have moved on from lowly fingers to become an integral element in the trendy world of high fashion.
The Fashion
Vivienne Westwood, the grand dame of British fashion, presented her Spring/Summer 2012 line at Le Grand Hotel Intercontinental in Paris. The dame used Minx nail coverings to enhance the colourfully childlike theme of her collection.
The Nails
UK nail stylist Marian Newman met with Vivienne and her husband, Andreas Kronthaler, the day before the show to discuss nail fashion options. Andreas selected the standard Minx designs of Flowers, Turquoise Chrome, Japanese Blossom, Oil Slick, Shell, and Black. He also selected a Pewter Gradient Minx coating for the models’ toes, with a metallic sheen that shimmered on the runway.
“I knew the collection had many powerful messages, but the overall theme was childlike, individual, and a little bit trashed,” explained Marian. “Together, we looked at a variety of Minx colors and designs that I felt matched this theme, and Andreas picked out the Minx that was the best fit.”
Keeping the Theme
Marian also proposed applying the Minx coatings imprecisely, so that the coating was partly on the finger and partly on the nail. The idea was to give the impression of a child who has been playing at decorating her nails and is not very good at it.
“I also suggested adding crystals and even blobs of nail polish to underscore the playfulness of the nails, and to create an individuality in the nail fashion,” Marian explained. Both Andreas and Vivienne immediately loved the idea, and asked Marian not to plan out each application but to keep them spontaneous.
“The next day, when I saw Vivienne backstage before preparation, I asked her if I should just go off and play now, and she said ‘Yes, you go off and play!’” Marian laughed.
The Nail Team
Marian and her team of Adam Slee, Naja, Agathe Pons and Delphine applied Minx to all 36 models for the show, and Minx co-founders Dawn Lynch-Goodwin and Janice Jordan also assisted backstage. “The end result was really wonderful, and Andreas said they were the best nails ever,” Marian concluded.
Behind the scenes
The Show
More Minx Fashion
They have been charging down the runways of Fashion Weeks across the globe. If you haven’t been keeping up, be sure to check out the Spring/Summer 2012 collections of Charlie Le Mindu, Gareth Pugh and Missoni.