Minx® Nails At Alexander McQueen Ready To Wear Collection Spring/ Summer 2011
The Alexander McQueen Ready to Wear Spring/Summer 2011 show was held on October 5, 2010 during Paris Fashion Week. Designer Sarah Burton incorporated Minx® Nails into a superb collection that has everyone talking.
Minx Nails is the latest in nail fashion and has been making an appearance on runways around the world. Their designs have been worn by many celebrities including Beyonce, Rihanna, Lady Gaga, Katy Perry and Kim Kardashian.
Their solid nail coating is available in a variety of patterns, including metallics and graphics that have never been available for nails before.
U.K. nail stylist extraordinaire Marian Newman headed the team responsible for the Minx nail fashions. Prior to the show Sarah Burton and stylist Camilla Nickerson provided swatches of fabric that most represented the ‘feel’ of the collection.
Marian and Minx co-founders Janice Jordan & Dawn Lynch-Goodwin used these swatches to come up with some amazing ideas. Those ideas were later brought to life by the Minx design team in a wide variety of templates for the show.
“Some of the templates created were exact reproductions of the fabrics, while others were a gold version that used the motifs of the fabric, and still other designs were a more ‘natural’ variation that accessorised the more delicate pieces.” explains Marian.
Backstage at the show, it was Camilla Nickerson who chose which Minx templates each model was going to wear. They wore everything from high impact motifs to more subtle and natural designs.
The key designs were the delicate gold “leather” impression Minx and a leaf motif layered over a matte gold Minx base. The shape and length of the nails was to be natural, but super-maintained with an elegant but short oval shape.
Marian and her team applied the Minx straight on to the nails of some of the models, but needed to utilise false tips for some of the others in order to present the “couture” 1-2mm free edge in a perfect oval.
The end result was a flawless collaboration of McQueen and Minx, with Minx using both artistry as well as technology to extend fashion to the very fingertips.
A Raging Success
We’re not surprised the show was a success as Minx has a tendency to do that to the fashion world. The clothes were interesting, the models were beautiful and the nails were smashing. Thanks to Minx for keeping us updated with their latest fashions, to Philippe Ardouin for his stunning photos & to Marian Newman for doing such hot nails!