Minx in Milan @ Missoni’s Spring/Summer 2012 Show

The conclusion of London Fashion Week hasn’t slowed Minx down, as they recently headed to Milan to provide nail fashion on the runway for Missoni’s Spring/Summer 2012 Collection. This was the first time Minx was used on the runway models of this fab designer.

The Nails

Marian Newman, a veteran of runway shows, worked with Minx co-founder Janice Jordan to create “impressions” of the fabric Missoni would be using in the new collection. MinxLusion was a perfect complement to the iridescence running throughout the rich fabrics of the Missoni collection.

“I sat with Janice while we opened the references, and after discussing some ideas, eventually decided to create gentle fades of the exact colors with a slight distortion – rather like a Bakewell tart.” explained Marian.

An Exciting Connection

Minx co-founder Dawn Lynch-Goodwin assisted Marian’s team backstage as they applied Minx to the 37 models who walked the outside courtyard of the Universita Statale di Milano.

“This was a completely new direction for Missoni, which normally uses natural-looking nails for the runway,” said Dawn.

“The designer Angela Missoni and the stylist Venessa Reid made the final selections, choosing Minx coatings that did not replicate the swatches too closely, but instead accented the overall look of each ensemble,” Marian explained.

A Family Affair

“We were so thrilled to be part of this perfect show, and it was wonderful to see all the members of the Missoni family in attendance, from the founder through to his lovely grandchildren.” said Minx Co-Founder Dawn.

“There is no other medium in nail fashion that could have accessorized this collection so perfectly,” said Marian. “The end result was a stunning complement to Missoni’s distinctive look.”

More Minx in Fashion

It seems like everywhere fashionable we look lately someone has Minx on their nails (and Marion Newman probably put it there). Be sure to check out a whole lot of Minx @ London Fashion week where they graced the runways of FAD, Dang Hao, Francesca Marotta & David Koma.