Minx Graces David Koma’s Spring/Summer 2012 Collection
The world of fashion never seems to stop moving & no one knows that better than Minx Nails. This time they teamed up with David Koma at the old Eurostar Terminal in London to help him celebrate & share his Spring/Summer 2012 collection.
Each model showing this collection wore a different Minx look that was created specifically to set off her ensemble & create a cohesive flow.
Enhancing All 25 Looks
With 25 looks in the collection, UK nail stylist Marian Newman had her work cut out for her. Each model’s nails were slightly different to compliment exactly what they were wearing. For example, one set of Minx has a bright sunshine yellow base, the next has fade that goes from yellow to pink, and the next model has a solid pink.
The reference to clear plastics and a play of color were translated into clear crystal tips, but the tattoo markings and symbols became transparent tribal patterns, resulting in a devoré look.
“David Koma’s stylist, Kim Howells, first sent me a set of picture references that the Spring/Summer collection would be based on, and I worked with Minx co-founder Janice Jordan to create a vast array of examples showing how we could incorporate these references and translate them into the nail fashion.” Marian continued, “Kim loved all of them, so we decided to create a range that included all our ideas, but were held together by repeating themes.”
“Some models have the devoré over the whole nail, some just over the tip… each is slightly different and completely unique,” explained Marian. “Furthermore, each model also wore the corresponding base color of Minx on her toes, completing the ensemble perfectly.”
Orchestrating the Event
Minx co-founders Dawn Lynch-Goodwin and Janice Jordan were backstage assisting Marian and her team with the Minx application. “Each set of Minx was unique and was created for a specific model, so we had to be very organized and precise,” concluded Marian, “and once all the applications were complete, it was a joy to see the vision come together.”
Marian said that when Kim laid out the finished range of Minx to show David, “he was so amazed he nearly cried.”